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Queer as people: exactly exactly how dating app Her is creating a community that is global

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Queer as people: exactly exactly how dating app Her is creating a community that is global

Published by Eric Johansson on 10 October 2016 monday. Published in Scaling up, Interviews

Whenever Robyn Exton established a dating application for homosexual females, she didn’t foresee exactly just how it can additionally alter lives all around the globe

Robyn Exton ended up being for an objective. Outfitted with red fluorescent tights, a white vest and a holster around her waistline having a container of alcohol dangling from each hip, she dashed between sets of feamales in nightclubs. Making them lean in to listen to her within the roar regarding the music meetmindful.reviews/charmdate-review, Exton stated: “I have brand new application called Dattch of course you signal up now you’ll get a free of charge shot of tequila.”

Quick for “date catch”, Dattch ended up being the pre-cursor to Her, the dating app for queer, bisexual and homosexual ladies that is now matching individuals around the world. Most of that success could be related to Exton’s nightly escapades in 2013, dealing shots for signups. “We got our very very very first 1,000 people this way,” she claims.

No fuss approach to marketing, keep in mind that Exton is far from your average tech entrepreneur if you’re shocked by her no muss. “You hear a great deal from founders whom say they’ve always operate a small business or that entrepreneurship runs in their families – that’s not me personally after all,” she says. In fact, up to a couple of years ago, Exton worked in the advertising agency Calling Brands, which bestowed her along with her very very very first peek behind the curtains for the industry that is dating. “One of my customers had been a dating company and i obtained actually stoked up about the sector,” claims Exton.

But, the theory to introduce a dating application didn’t arrive at her until a Sunday she spent during the pub.

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