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Five content marketing examples from internet dating sites and apps

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Five content marketing examples from internet dating sites and apps

Day dating websites tend to see a spike in traffic between New Year’s and Valentine’s.

But it is not merely the dread of February 14, aka ‘singles awareness day’, that gets individuals registering.

These sites are cleverly tapping into customer demand as online dating services become increasingly popular – with 15% of all American adults reportedly having used one.

Though some bigger online dating https://mingle2.reviews/bookofmatches-review sites count on tv or PPC advertising, good old fashioned content advertising stays a terrific way to attract a clientele.

Here’s a glance at only a examples that are few. And also to get the full story with this subject, always check these Econsultancy resources out:


OKCupid ended up being one for the online that is first sites to make use of content to operate a vehicle its general strategy.

The initial incarnation – OKTrends – was run because of the business’s co-founder, Christian Rudder, whom utilized his mathematical history to create the tone associated with weblog.

Basically, he switched data and individual data into fascinating articles, creating interest that is huge on the web visitors as a whole – not only those which consists of primary dating solution.

The blog has changed, however data and insight from the dating community remains at the heart of its content since being acquired by Match.com.

In addition frequently articles bigger features, built to poke enjoyable on perils of modern dating. One present instance is the amusing ‘Dictionary when it comes to contemporary Dater’, entirely on its Medium web log. Handling to pun intended cliches of internet dating, it makes use of relatable humour to engage and amuse visitors.

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