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Match Game: How Apps Like Tinder and Bumble Are Linking With Event Visitors

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Match Game: How Apps Like Tinder and Bumble Are Linking With Event Visitors

Popular dating apps are bringing their experience that is online to through activities.

As soon as the Pew analysis Center first polled folks about online dating sites in 2005, it heard crickets—it had been either too brand new or too embarrassing to acknowledge. Now, due to the rise of smart phones plus the destimagization of finding love online, 15 % of U.S. grownups say they usually have utilized online sites that are dating mobile apps, in accordance with a 2016 study because of the center. Since 2013, use has tripled among adults (many years 18 to 24) and doubled among older grownups (many years 55 to 64). But regardless of the enhance, numerous daters that are online gripe about the possible lack of “IRL” connections.

To greatly help encourage more face-to-face matchmaking, online dating sites and apps like OKCupid, Bumble, and Tinder are introducing—or expanding—their presence at occasions like meals and music festivals.

Few Alert: OKCupid & Pitchfork regarding the three big online dating sites, OKCupid might be looked at the event-industry virgin, having just entered its very very first sponsorship that is major this year’s Pitchfork Music Festival in Chicago in July. The Match Group-owned web site, that is in the middle of a branding refresh, is renowned for its considerable, more dating that is wordy and thought-provoking concerns compared to other photo-centric web web sites. “Substance over selfie—that’s the message we should get across,” claims Bernadette Libonate, senior advertising manager at OKCupid.

And that’s why the brand name teamed up with Pitchfork. Libonate describes that OKCupid users, who will be typically “creative, down-to-earth” types with strong interests in music, food, and art, meshed well because of the demographic associated with the music festival, which features a “multicultural, substantive” audience.

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